Learning Outcome 3 (U3): Be able to create production materials for an original media product to a client brief (P4, M3)
LO3: P4(U3) M3 (U3) Be able to create production materials for an original media product to a client brief.
Body copy:
Q: How do you motivate yourself in your day-to-day life?
A: I won't lie for this one- as my job is self employed I work at my own pace, which sometimes means no work at all when im just really not feeling it. However on most work days im either in the studio playing around with instruments and just putting tracks together, or im in the library, yes I did say library! as its quiet all the time its a great place to go and collect your thoughts and put pen to paper for song lyrics. This is what I do on most occasions, but you've got to switch it up a bit every now and again.
list of assets:
The assets listed are the universal assets required for the production of both my magazine front cover and double page spread. I will be using the tripod and DSLR camera to take photos of my model. Using the tripod will enable the photos to be equally centred and cause for a more accurate photoshop job. The three fonts are being used simultaneously on the front cover. The photos included are my own photos that I took at different venues around North London, and so will require less editing than if they were taken with a plain background.
setting up templates:
To begin using photoshop for my front cover I first had to create a new document with the size of A4 and preset of international paper.
For the double page spread I also chose the preset of international paper but with the size of A3. In order to make it horizontal I had to rotate the page by 90 degrees in the clockwise direction.
rotating the A3 page 90.
tools used to create text:
The tools used to create the text for the front cover were simple- I used the website dafont.com to find the font style called bad signal which I downloaded onto the laptop so that I could then access it through photoshop.
setting up equipment:
In order to set up for my photos I simply placed the model in front of artistic backgrounds and buildings that appealed to my amateur artistic manner.
When taking my photos I didn't use a tripod because I wanted to take photos at different angles that the tripod restricts- such as photos from a low angle with the subject towering over the camera. Or side angles where you turn the camera vertically which you cannot happen whilst the camera is attached to a tripod.
Similarly I also tried to use the natural lighting from outside such as street lights and lighting reflecting from surrounding buildings, by contrasting the natural lighting with the camera's flash, it enabled the pictures to have maximum quality in detail.
Thumbnails of photos used/not used:
This photo will not be used for the front cover as the subject is not directly central in the photo and so would not grab the reader immediately, even though he is looking at the camera. Similarly the background is of a cartoon boy holding his top up -which I did not want on the front cover because I felt that the tattoo on his stomach did not fit the codes and conventions of indie as it is more closely associated with hip hop, in addition to this I felt the colour palette of pink and green garish which generally has more subdued tones. Similarly the mise-en-scene of the Hawaiian shirt is too overwhelming for the genre.
Although I could have cropped the subject out, my aim with the cover was to have an individual and different background that I couldn't get from the internet, but rather from a random wall in London.
This photo will be used for the front cover of my magazine, the reasons for this are that the photo features the subjects whole body which when expanded can enable the subject to cover most of the page. Similarly in the process of using this photo I will flip it so that he is on the right side of the page rather than the left. By doing this it gives more space on the left which I will fill with tag lines of venues and indie artists/bands. Linking back to the brief, which requires it to be on a 'vibrant music scene', I felt that the colours fulfilled this by creating a sense of energy. Additionally when doing the mood board for my pre-production materials I found that indie is often associated with quite bright colours like these. Another requirement of the brief was that my magazine had a strong sense of North London branding, I took my photos in Camden with these very iconic backdrops - these will be known to residents of North London, but not so much to people outside of that area so it gives it a sense of exclusivity. I also like the fact that the artists clothing is of a muted colour palette which creates contrast with the background suggesting that the music that comes from him is energetic.
This photo will not be used because the model is holding food in his hand, this is the only reason for not using this photo. Although I could have cropped the food out of the photo, I found a seemingly better photo to use for the double page spread.
This photo will be used for the double page spread, as it has a vibrant and bright background with cool font on it, as well as a clear side in which the body copy can go. However as the background has font on it already, in order to put the body copy on this background I will need to create a plain background for the body copy to go on so that it is easily legible.
The images focus on the natural light and urban lifestyle of North London. As the images were captured the camera lens focus was enhanced to apply additional lighting that will help to compliment the authenticity of the photos.
Codes and conventions are what make up something and are key to creating an item. In this case the codes and conventions for my indie music magazine
Some more thumbnails of photos not used:
These photos will not be used in the magazine as I feel that they do not represent the style of my magazine accurately. In the first photo the lighting is very low-key and the use of flash created quite a jarring effect.
Though I like the font in this one, I felt that the background was too busy and would not support the body copy going over the top of it, especially if there were many different colours to contend with.
I decided not to use this image partly because the flash had caught the sign on the lamppost and it became the focal point of the whole picture. I also felt that the posture of the artist did not fit the generic codes and conventions of indie and could be more associated with musicals, such as, singing in the rain.
I didn't use this image because the background is more associated with the RPG scene and I felt this would be confusing for my target audience as its not associated with the genre.
Body copy:
Feedback magazine is a North London based indie music magazine that aims to give up and coming artists a boost in their rise to fame. Throughout the magazine we will be focusing on North London, and how music strongly highlights the different cultures spread out around northern London areas.
There is a certain style to which young Londoners abide by that endorse the likes of Fila, Reebok, Adidas and Eastpack. As a generalisation London teens are the most expressive through clothing and music. London is widely famous for being a very cultured city due to the huge amount of cultural diversity that many people have brought to the city.
There is a certain style to which young Londoners abide by that endorse the likes of Fila, Reebok, Adidas and Eastpack. As a generalisation London teens are the most expressive through clothing and music. London is widely famous for being a very cultured city due to the huge amount of cultural diversity that many people have brought to the city.
This is the most difficult topic to explain as it is most commonly found in the form of expressive arts- the media featured in both the print and online magazine will strive to achieve an accurate representation of how London culture can be seen through the eyes of someone who is visiting the city.
_______________________
" I need to be doing what I love, without someone else dictating me"
Interview with Ben Lithos:
" I need to be doing what I love, without someone else dictating me"
Interview with Ben Lithos:
Q: when did you know music was the career
path you wanted?
A: I’ve always felt a special connection to
music, its something that I grew up with. My parents used music as a means to
calm me down when I was a kid because I had issues with expressing my emotions
and so I would lose the ability to speak because I was just blinded by the
strong emotion that I was feeling.
Around the age of 12 when I started
secondary, music was the only lesson I really enjoyed and whilst all my friends
were thinking of becoming doctors and lawyers, all I could think about was how
I wanted to help other people express themselves through music- with that music
being mine.
Q: The music industry is quite a tough
industry to work in, especially in London. How did you make a name for
yourself?
A: one day I was feeling really motivated
to put myself out there, so first I made an Instagram account with my stage
name “ben lithos”, which has actually been the name of my Spotify for many
years, and I reached out to a bunch of different producers via direct message
in hopes that one of them would reply and give me a record deal. But obviously
its not that easy, so as I waited for any kind of response I carried on making
music but I created songs that young people can relate to and listen to
whenever they’re feeling confused with their feelings. I also posted to youtube
quite often with both covers of classic bands like franz Ferdinand and the
clash as well as my own music to keep people interested. I’m not really sure
how it happened, the number of followers I had just kept slowly creeping up until
I had a huge army of people supporting me. And now im verified on instagram so
its great!
Q: What made you choose indie music as your
genre?
A: I’ve always loved indie music as its
quite different quite complicated in comparison to the regular pop music we
hear on the radio. When you listen to indie music, not always, but often, you
can hear the emotions in the singers voice and that is something so powerful
that makes me want to create music in that same way. When I first decided to go
into music, indie music was dying out and that to me was a great tragedy so I
wanted that to be my overall message as an artist to bring it back. Also many
of the artists and bands I look up to are indie, for example The Strokes,
Nirvana and The Kooks.
Q: On average, how long does it take you to
create a track? producing the music as well as writing the lyrics?
A: on average, it takes me about two or three weeks to write and produce an entire track- if I'm working 24 hours a day. I try not to work on the weekends so that I have time to rest and regroup with my thoughts so that I'm ready on Monday with new inspiration and a fresh head. If I was to create an album it would probably take me a year at least to finish with something that I am proud of and can come out of the other side saying that I worked extremely hard to produce it.
Q: Were your parents supportive of your decision to go into the music industry, despite it being a hard industry to go into?
A: my parents were fairly supportive, yes, they gave me business advice on how to present myself to professionals and they told me that I always had to be myself because that is what my music is about, and if people rejected that then that is their issue not mine and I shouldn't let people discourage me from my work. Its an emotionally challenging industry because there can be a lot of rejection and judgement before you achieve your goal, but you have to push through it. What doesn't kill you makes you stronger!
A: on average, it takes me about two or three weeks to write and produce an entire track- if I'm working 24 hours a day. I try not to work on the weekends so that I have time to rest and regroup with my thoughts so that I'm ready on Monday with new inspiration and a fresh head. If I was to create an album it would probably take me a year at least to finish with something that I am proud of and can come out of the other side saying that I worked extremely hard to produce it.
Q: Were your parents supportive of your decision to go into the music industry, despite it being a hard industry to go into?
A: my parents were fairly supportive, yes, they gave me business advice on how to present myself to professionals and they told me that I always had to be myself because that is what my music is about, and if people rejected that then that is their issue not mine and I shouldn't let people discourage me from my work. Its an emotionally challenging industry because there can be a lot of rejection and judgement before you achieve your goal, but you have to push through it. What doesn't kill you makes you stronger!
Q: How do you motivate yourself in your day-to-day life?
A: I won't lie for this one- as my job is self employed I work at my own pace, which sometimes means no work at all when im just really not feeling it. However on most work days im either in the studio playing around with instruments and just putting tracks together, or im in the library, yes I did say library! as its quiet all the time its a great place to go and collect your thoughts and put pen to paper for song lyrics. This is what I do on most occasions, but you've got to switch it up a bit every now and again.
The assets listed are the universal assets required for the production of both my magazine front cover and double page spread. I will be using the tripod and DSLR camera to take photos of my model. Using the tripod will enable the photos to be equally centred and cause for a more accurate photoshop job. The three fonts are being used simultaneously on the front cover. The photos included are my own photos that I took at different venues around North London, and so will require less editing than if they were taken with a plain background.
setting up templates:
To begin using photoshop for my front cover I first had to create a new document with the size of A4 and preset of international paper.
For the double page spread I also chose the preset of international paper but with the size of A3. In order to make it horizontal I had to rotate the page by 90 degrees in the clockwise direction.
rotating the A3 page 90.
tools used to create text:
The tools used to create the text for the front cover were simple- I used the website dafont.com to find the font style called bad signal which I downloaded onto the laptop so that I could then access it through photoshop.
setting up equipment:
In order to set up for my photos I simply placed the model in front of artistic backgrounds and buildings that appealed to my amateur artistic manner.
When taking my photos I didn't use a tripod because I wanted to take photos at different angles that the tripod restricts- such as photos from a low angle with the subject towering over the camera. Or side angles where you turn the camera vertically which you cannot happen whilst the camera is attached to a tripod.
Thumbnails of photos used/not used:
This photo will not be used for the front cover as the subject is not directly central in the photo and so would not grab the reader immediately, even though he is looking at the camera. Similarly the background is of a cartoon boy holding his top up -which I did not want on the front cover because I felt that the tattoo on his stomach did not fit the codes and conventions of indie as it is more closely associated with hip hop, in addition to this I felt the colour palette of pink and green garish which generally has more subdued tones. Similarly the mise-en-scene of the Hawaiian shirt is too overwhelming for the genre.
Although I could have cropped the subject out, my aim with the cover was to have an individual and different background that I couldn't get from the internet, but rather from a random wall in London.
This photo will be used for the front cover of my magazine, the reasons for this are that the photo features the subjects whole body which when expanded can enable the subject to cover most of the page. Similarly in the process of using this photo I will flip it so that he is on the right side of the page rather than the left. By doing this it gives more space on the left which I will fill with tag lines of venues and indie artists/bands. Linking back to the brief, which requires it to be on a 'vibrant music scene', I felt that the colours fulfilled this by creating a sense of energy. Additionally when doing the mood board for my pre-production materials I found that indie is often associated with quite bright colours like these. Another requirement of the brief was that my magazine had a strong sense of North London branding, I took my photos in Camden with these very iconic backdrops - these will be known to residents of North London, but not so much to people outside of that area so it gives it a sense of exclusivity. I also like the fact that the artists clothing is of a muted colour palette which creates contrast with the background suggesting that the music that comes from him is energetic.
This photo will be used for the double page spread, as it has a vibrant and bright background with cool font on it, as well as a clear side in which the body copy can go. However as the background has font on it already, in order to put the body copy on this background I will need to create a plain background for the body copy to go on so that it is easily legible.
The images focus on the natural light and urban lifestyle of North London. As the images were captured the camera lens focus was enhanced to apply additional lighting that will help to compliment the authenticity of the photos.
Codes and conventions are what make up something and are key to creating an item. In this case the codes and conventions for my indie music magazine
Some more thumbnails of photos not used:
These photos will not be used in the magazine as I feel that they do not represent the style of my magazine accurately. In the first photo the lighting is very low-key and the use of flash created quite a jarring effect.
Though I like the font in this one, I felt that the background was too busy and would not support the body copy going over the top of it, especially if there were many different colours to contend with.
I didn't use this image because the background is more associated with the RPG scene and I felt this would be confusing for my target audience as its not associated with the genre.
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